Lumina Wellness Spa
From Local Secret to Regional Authority
A premium wellness spa in Beverly Hills struggled to differentiate from competitors despite offering superior services. Their online presence was minimal, and they relied heavily on word-of-mouth referrals.
Zero AI search visibility, outdated Google Business profile, no content strategy, minimal social proof online.
The Approach
Implemented a comprehensive visibility strategy combining AI optimization, local SEO dominance, and authority-building content. Created a content ecosystem that positioned the founder as a wellness thought leader.
How We Built It
Phase 1: AI visibility audit and optimization. Phase 2: Google Business transformation. Phase 3: Content ecosystem launch. Phase 4: PR and media outreach.
What We Achieved
- Featured in top wellness publications
- Became go-to expert for local media
- Established podcast presence
- Built email list of 5,000+ subscribers
Key Metrics
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